The following describes the information gathering and dissemination practices for the Telebetting Service and the websites operated by William Hill PLC and any companies in its group of companies, including William Hill Credit Limited (ICO registration number Z6700548), WHG (International) Limited (registration number DP005080 with the Gibraltar Regulatory Authority) and WHG Trading Limited, (together "William Hill"), including (without limitation) www.wiliamhill.com, each being a "Website", and together being the "Websites".
The Telebetting Service and the Websites shall collectively be referred to as the "Services".
USE OF YOUR INFORMATION
Your personal data (meaning any information about You from which You can be personally identified, such as Your name, address, telephone number or email address, and which is referred to in this Privacy Policy as "Your Information"), will be processed by William Hill (which include its agents and employees), and (where appropriate) our partners and subcontractors in order to be able to provide the full range of the Services to You. Your Information is collected when You register to open an account with us; or when You submit a written query to us.
While the Websites may contain links to websites operated by parties other than William Hill (for example the UK Gambling Commission), William Hill is not responsible for the privacy practices or content of any such websites.
By using any of the Services, You acknowledge that You have read, and agree to, the terms of this Privacy Policy and that, where You provide us with Your Information (including, for the avoidance of doubt, by submitting a query to us through one of the Websites, or where You only partially complete an account registration process), You consent to the use by William Hill (and our partners and subcontractors) of Your Information for the purposes set out in paragraph 3 of this Privacy Policy.
If You do not wish to provide Your Information on the basis set out in this Privacy Policy You should not enter the relevant information in the spaces provided on the relevant part of any Website, or provide any of Your Information to us over the telephone. However if You do not provide such information, You may not be permitted to make full use of the relevant part of the Services.
As part of the account registration process, We also offer visitors registering with us the opportunity to "opt out" from keeping them informed of future events, offers and promotions from William Hill. Visitors who wish to take this option should 'untick' the relevant box in the registration process.
WHAT TYPE OF INFORMATION WE COLLECT AND HOW WE USE IT
William Hill collects Your Information in order to:
Enable us to set up Your Account so that You can make full use of all of the features of the Services, including crediting Your account with funds, placing bets and playing games;
Enable us to receive questions and comments from You through our Online Help Centre, and for us to be able to respond to them;
Comply with relevant regulations regarding Your registration, for example completing age verification checks; and
(provided that You do not "opt out" from this option), to keep You informed of future events, offers and promotions from William Hill.
In addition to the broad purposes identified in paragraph 3.1 above, William Hill will only use Your Information, including sharing Your Information with our third party partners and subcontractors who process data (including, where appropriate, Your Information) on our behalf, for:
setting up, operating and managing Your Account;
providing any of the Services which are requested of us, and for any proper purpose connected with such provision;
verifying the accuracy of Your Information, including disclosure of such information to third parties (including financial institutions, age verification, and credit reporting agencies) in connection with such purposes (a record of the search will be retained and the third party may use the information to assist other companies for verification purposes);
preparing statistics related to the use of the Services by You and other customers;
to prepare and display appropriate individualised marketing material and content;
periodically sending account holders written communications to announce important service changes, technical issue updates and changes to the Terms of Use (which includes this Privacy Policy);
complying with our regulatory duties, obligations and responsibilities under the UK Gambling Act and to the Gambling Commission (in the UK); under the Gambling Act 2005 and to the Gibraltar Regulatory Authority (in Gibraltar); and under the relevant legislation and to the relevant regulators in the other jurisdictions where William Hill carries out a regulated activity;
conforming to legal requirements or complying with legal processes or acting to protect the interests of sporting bodies or other qualified bodies;
the investigation of suspected unlawful, fraudulent or other improper activity connected with the Services;
the reporting of a crime or suspected crime, including money laundering or any fraud; and
any other purpose which is necessary for the performance of our contractual obligations to You.
William Hill will not send You unsolicited information regarding any third party commercial offers or advertisements.
William Hill may use Your username and/or first name and region for advertising or promotional purposes.
Telephone calls to and from our Customer Services Department are recorded for training and security purposes.
We may transfer Your Information in the event of that we transfer or sell our business or any part of it; including in the event of insolvency.
If at any time You wish us to stop processing Your Information for the above purposes, then You must contact us and we will take the appropriate steps to stop doing so. Please note that this may mean that Your Account will have to be closed.
OVERSEAS TRANSFER OF YOUR INFORMATION
In connection with the provision of its services, William Hill may need to transfer data (including Your Information) to:
other William Hill group companies that are not incorporated in the UK, including WHG (International) Limited, WHG Trading Limited and William Hill Malta Limited; and
our partners and subcontractors who are based outside the European Economic Area, including (but not limited to) the Mohawk Territory of Kahnawake; Canada; Israel; Cyprus; and the Philippines.
Updating Your information
You may update or delete Your Information at any time from within Your William Hill account through 'My Account/Update Account Details' (where available); or by contacting Customer Services.
You may obtain a copy of Your information held by William Hill by contacting Customer Services. We do require up to forty (40) days' notice to enable us to comply with such a request.
Contacting us
If at any time You believe that William Hill has not adhered to the principles contained within this Privacy Policy, please notify us by contacting Customer Services and we will use all commercially reasonable efforts to promptly determine and correct the problem.
This Privacy Policy is effective from 31st December 2008